Are you one of those people who buys boxed wine, or takes photos of the label so you don’t forget the brand, or chooses a wine based solely on the cute label? Well, good for you! Wine isn’t meant to be taken too seriously.
Much of the enjoyment of wine is picking out a bottle. You can be a wine expert or wine newbie and still get a kick out of choosing an attention-grabbing bottle of vino.
Labels with slick typography, clever humor, funny animals and cutesy girlie designs are high on my list of attributes. Can you judge a wine by its label? Sure, why not! It makes tasting it that much more fun.
When you’re out shopping for your next red, think of these five red wine labels that draw the drinker in (and my thoughts on taste):
7 Deadly Zins
CC Image courtesy of kenudigit on Flickr
Clever name, creative label, and the 7 and the Z are intertwined with the halo with the list of the seven deadly sins in the background. Major points for creativity. But how does it taste? This Zinfandel would make a nice accompaniment to a juicy piece of steak. Foodie and wine people know the big picture rule that red wine goes with red meat. 7 Deadly Zins definitely has a peppery nose and flavor, which I appreciate in wine. It also has a nice dark berry taste. Buy a bottle for about $13, start up the grill, and enjoy the rest of your summer with this wine.
Colores Del Sol
CC Image courtesy of Dale Cruse on Flickr
In the store, you can probably purchase this wine for about $9, which would be worth it. You’ll pay twice as much in a restaurant for this Malbec from Argentina. Swirls and shapes for Colores Del Sol – or “Colors of the Sun” – make for a fancy label. Not a super burly wine, and it tastes and smells of dark fruits and pepper. Definitely better with food.
La Vieille Ferme
CC Image courtesy of Tim Patterson on Flickr
Hooray for the screw top and the $8 price tag. This bottle looks homey with the roosters and rustic font. This bottle might make a nice gift at a housewarming party. One reviewer found this blend of Grenache, Syrah, Carignan and Cinsault grapes a “surprisingly flavorful, easy-going red” that “provides tremendous relief to the beleaguered consumer looking for good quality at the $10 price point.”
Da Vinci Chianti
You can get this Chianti at Wal-Mart for about $14. The graceful and feminine label looks familiar as a bottle or two consistently resides in the old wine rack at home.
Chianti is a Tuscan red wine, made primarily from the Sangiovese grape. This particular brand has 10 percent Merlot grapes. Da Vinci is a medium weight wine with flavors of cherry and other red fruit. It’s easy to drink and pairs nicely with pastas and meat. To quote Leonardo da Vinci: “The discovery of a good wine is increasingly better for mankind than the discovery of a new star.”
To wrap up, smart wine producers are very familiar with the marketing psychology that goes into alcohol beverage branding. The book “99 Bottles of Wine: The Making of the Contemporary Wine Label” contains all sorts of photos with eye-catching labels, designed to tickle our subconscious and coerce us into grabbing a bottle off the shelf.” I couldn’t agree more. And when you’re done with all the bottles of wine, don’t throw them out. There’s tons of creative and fun ideas for reusing wine bottles.