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Doing business has become so popular that the future generations will dream of, perhaps, being entrepreneurs, businessmen, and CEOs, rather than being doctors, teachers, and policemen. Indeed, with more than 6 million businesses starting per year, we can really call entrepreneurship a trend of the early 21st century. Yet, not everything about starting and doing business is all that simple as only 50% of the businesses live to see their sixth year and only about 30% live till their 10th-year mark. So, why is this venture so popular and how can one get into that 50% of the businesses that manage to keep afloat for some time? Let’s take a look at a couple of professional tips and find out.
Considering All or Nothing
Doing business for the sake of growing is really an all-or-nothing game. You either manage to break through or you simply put things away if they don’t work out how you thought. And when things don’t work out well enough, it doesn’t mean that you have to give, you just simply have to try again later. In any case, deciding to move further is playing the “all” option of this game and it requires that you consider a lot of things, all of which are vital. Yet, when you start, there’s not much you can afford. Here are some of the things that you should look at and that you will likely be able to pull out in the beginning.
- Produce great online content. This is one of the best and cheapest ways to attract people’s attention. Present some useful information on your blog, post an announcement on your website, or tell your customers about your products a bit more than they expect.
- Increase online presence. Don’t just post great content, do it regularly and, preferably, for different audiences. Essentially, what you do here is reach out to different cultures around the world, which may react to your product differently. So, you’ll need to put some additional corresponding effort like translating or localizing your content and marketing campaign.
- Participate in charitable events. You don’t have to directly sponsor any charity or support such an event with money. Yet, you can sell your products at the charity fair and give out the part of your sales. People will see that you’re doing the business for a good cause and will likely support you more.
- Engage your customers. Offer them a survey, a free webinar or seminar, or embed a small game into your website. People tend to stay with you for longer if they spot the sparks of creativity.
- Make use of social media. Creating a website might be costly but starting a social media page and keeping it active for some time might even be free of charge. Today, lots of businesses effectively utilize social media to get a great start. Considering that it might be free, this is a very good option for those who start.
- Go international. The fact is, no matter how hard it may seem, internationalization still pays off pretty well if done wisely. Internationalization may not be as costly as you think. You might simply establish an online presence by creating a social media page in another language or localizing a website. In some cases, you might also need to manage some documents to export certain kinds of goods abroad. To do that, you might also want to check out the review of the best document translation services to help you out. Keeping documents in check is always a must for the business, so addressing the quality translation services is quite viable.
- Outsource. To complete such tasks as web development or logo design, you can use the help of freelancers that don’t usually charge much but can provide the professional result.
- Offer referral promotions. By asking your customers to bring their friends to you can at least double your audience at a cost of only small discounts for those customers who do so. As a turnout, this method is extremely effective and can largely boost sales in no time.
- The use of SEO. As you’ve established your online presence, it’s quite viable to get into the top positions of search engines. Freelance SEO specialists and writers don’t usually charge much for their work, yet, may provide you with some invaluable content.
- Provide only top quality. Do everything you can to ensure that your customers get the best of what you can offer and produce. In case if something goes wrong, provide quality customer support. Reputation can be only done by working hard.
Choosing the “All” Strategy After All
Even if things don’t work out as you planned and you have to wrap up, there’s still no room for disappointment as every try pays off with experience. If you didn’t make it up on the first try, there is the second one that will get you higher a little bit. So, when starting a business, it is important to stay brave, take all the risks you can, and use every tool and method you can.
Henry McDowell is a successful author, researcher, and educator. Throughout many years of studying work, education, and the modern lifestyle, he came to the conclusion that the best way to learn is to share your experience. Learn along with Henry and share this knowledge with people who might need it to never stop exploring the new horizons and become a better person a little bit at a time.