You may be ready to pop the question, but really don’t know what you want for a diamond engagement ring. And, unless your girlfriend put a cheat sheet of her measurements in your wallet or on your mobile device, you doesn’t know her ring size either.
Deep in your heart, you know there is so much pressure to know what ring to get. All your Instagram followers are standing by to comment when she posts the engagement ring pics online five seconds after the proposal.
You need help, because that ring will be wrapped around her finger. Forever.
Discerning shoppers – and the people who are going to marry them – are turning to the internet to both research and purchase custom-made diamond engagement rings, loose diamonds, and other fine jewelry. Shopping online can be a preferable and practical option versus visiting a jewelry store in person.
There are the obvious benefits of online shopping that make the difference, even for high-end jewelry shopping. You can do it any time of the day, take as much time as you want, and use website tools to personally design and view a custom engagement ring instead of choosing from a limited in-store collection while a salesperson hovers close by.
But, whether you are picking out ring options to email a few pointed hints to your partner, or selecting an engagement ring together, before you get engaged you should engage in some strategic diamond education.
Pun intended, there are a lot of ‘facets’ about diamonds to consider when selecting one for your engagement ring. Interestingly, while the Gemological Institute of America (GIA) has a wealth of information about diamonds, they recommend you first learn the interests and lifestyle of the person that will be wearing the ring. Their personality, jewelry preferences and day-to-day activities factor into your options as well as your budget.
From there, it is on to the ring buying essentials. Your research for a diamond ring should start with these topics:
- Diamond shape and cut.
- Diamond clarity and color.
- Diamond carat.
- Diamond certification.
- Ring styles and metals.
- Pricing and budget.
Savvy jewelers with an online presence are the ones that provide you with easy to read and comprehensive diamond education directly on their websites. They also provide ring size charts and pointers for finding out the correct ring size without getting caught.*
*Well, no guarantee you won’t get caught. That really depends on how sneaky you are.