When it comes to branding and marketing your business, here's the dilemma: How do you get the word out and establish a clientele without breaking the bank to do so?
Perhaps, the thing that really makes coming up with a solidified answer to that question is that if you don't do a good job branding your business and marketing it well, you might end up without much of a business at all. As a matter of fact, there are many articles that say that cutting corners in these two categories are oftentimes the worst areas to do it in if you are truly seeking business-related success.
If this is what you've been dealing with lately, you have come to the right place. We have five tips on how you can let people know about your business in really effective ways while still saving when it comes to branding and marketing expenses.
Are you curious to know what they are? Your wait is over:
Network. Sometimes business owners are so focused on trying to get people to utilize their services that they don't see the huge benefits that come with simply networking. This includes having things like a LinkedIn and Facebook fan page, but also making it a point to attend local and regional conferences that are relevant to what you do and even promoting yourself as someone who is willing to speak at local churches, schools and non-profits about leadership, entrepreneurship or anything else that you think would be of interest as it relates to what you and your business have to offer.
Keep content constant. A lot of companies make the mistake of only letting people know what's going on when there's a really big event or their anniversary. You can engage your customers, prospective customers and the media as a whole, if you are constantly sending out information whether it's in the form of a press release, an updated blog or “thoughts for the day” on your website.
Offer internships. Word of mouth is one of the best marketing tools there is and a great way to get the word out about your company is to connect with some colleges in your area so that you can offer internships with some of their students. It will only be a matter of time before word catches on about how great your company is and how you are someone that anyone would be lucky to meet.
Make your social media interactive. When it comes to your website, one marketing expert said that it's a good idea to update it with new information at least four times per month. Along these same lines, while you should definitely keep the signange of your website and social media pages pretty much the same (so that people will know to associate your logos and colors with your business), it can always be a nice twist to share current news that relates to your business, to hold contests and giveaways to people who come to your Facebook or Twitter pages and to create your own YouTube channel with videos for customers to view and share with others.
Get tips from online experts. Thanks to the internet, there is a lot of marketing information that you can customize to suit your personal needs. One website that has some pretty good tips on how to market on a budget is GoodMarKetingIdeas.com. They provide ideas of what to do both online and off. Good luck!