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The online shopping revolution continues at an alarming pace but it’s also true that some areas have taken longer to crack than others.
Think for instance of recent successes involving the medical and therapeutic industries that, up until recently, were still very much face to face focused, now you can conduct sessions online and secure prescriptions having never left your house.
Up until a year or two ago the idea of ordering and receiving high-quality jewelry would have been something many of us would have been concerned about. However, now the sales of online jewelry are through the roof and one particular area of the trade is doing great business.
In This Post:
Customized Jewelry and the Personal Touch
The purchase and sale of jewelry has always been considered something of a luxury industry but the advent of online shopping has brought the price down significantly and has done so without affecting the level of quality. This has meant that many more of us are able to make such purchases without them breaking the bank.
This has been true of many markets but in the jewelry and gemstone business it’s been an even bigger seismic step, one that has seen sales increase significantly. And one area of the jewelry field that has seen a bigger jump than most comes in the form of what is known as the personalized and customized area.
What is Personalized Jewelry?
Personalized jewelry comes in a myriad of shapes and sizes, as well as styles, and covers many different facets of the industry. Essentially it means necklaces, rings and bracelets that have been adorned with some kind of message or commemoration of a loved one, or indeed oneself.
It’s a part of the jewelry business that has been greatly helped by celebrity endorsement, both paid for and voluntary, and has really caught the imagination of the spending public.
As an example you have probably seen the Duchess of Cambridge, Kate Middleton, wearing a stylish necklace that includes the names of her three children with the Duke of Cambridge, Prince William.
Also the likes of Rihanna, Miley Cyrus, Beyonce and Taylor Swift are all known to wear similar items of jewelry and the general public has followed suit. Now you can’t walk more than a few meters on main street without seeing something similar worn by passersby.
Some brands are hugely successful at marketing and selling this type of jewelry, such as www.onecklace.com, who have a huge variety of options in this genre. They market their products well and offer certification and a good returns policy that helps to appease their many thousand customers.
The types of items vary widely. You have necklaces of various types with names in different fonts. You have bracelets and even earrings that work in similar ways. Rings can be monogrammed or even use set stones to spell out messages that will really hit home. The sky is genuinely the limit when it comes to where personalized jewelry can go as a sub-sector of the industry.
Why Is Personalized Jewelry So Popular?
That’s a good question. The main reason this line of jewelry does so well is that it has an additional meaning and statement than just being the marketing of fine items of high-class jewelry.
These are items of jewelry that have a story to tell and they are a great gift to give and receive. Think for instance if you are looking to share such a gift with your partner, a piece of jewelry is of course a fine present to get on an anniversary, but imagine the additional weight of a gift that is not only sumptuously gorgeous and divine to behold, but also had a meaning that elevates it’s worth to the individual who receives it.
You might choose to emblazon the name of your children or maybe a special nickname, it could be something so abstract that it only resonates with your loved one, this would then make the gift truly unique.
Similarly many choose to buy a gift of this sort as a commemoration or a reminder of someone who has passed away, or it could even be a gift of empowerment to yourself, a reward or something emblematic of a triumph over adversity.
The ways such a gift can be bestowed is very much infinite and the additional time it has taken you to consider and structure such a gift shows the love and attention you have given to the individual you are buying your gift for.
The Growth of the Industry Has Widened Significantly
The success of personalized jewelry was originally shared by just a small number of bespoke establishments but now pretty much any jeweler, or indeed department store or fashion pop-up offers some kind of service that offers a personal touch.
That’s very useful because it means that a buyer can look to spend vast fortunes or more manageable sums, and still come away with some type of hugely meaningful personalized jewelry item.
Now is very much the time to shop online to find that perfect item for your loved one, or alternatively for yourself. After the kind of hardships and anguish we have all had to endure over the past 18 months, it’s really the type of gift that makes the heart soar.