If you’ve got the space and want to start a successful business, opening up your own hotel is a great idea.
If you’re in the right area, a hotel is one of those businesses that is always needed; after all, you’ll always have a steady stream of customers whether they are tourists, in the area visiting family or friends, or on a business trip. If you’ve decided that starting a hotel is a great career idea, read on for more tips on getting started.
#1. Determine Your Ideal Guest:
Just like any business, starting a hotel means that you will need to first determine your target market so that every decision you make in the future will have your ideal customers in mind. For example, does your area get a lot of people on business trips? If so, you may want to start a hotel that caters to business travellers with workspaces, meeting rooms, and all the amenities that they need to have a comfortable stay and get the job done. Or will you be catering mainly to families? If that’s the case you’ll benefit from larger family rooms, baby care facilities, and a play area. Knowing who your target audience is and what they want will help you ensure an appealing hotel experience for them.
#2. Get Online:
Once you’ve determined your ideal guest and designed a hotel that’s going to appeal to them, it’s time to get online. Today, most hotel bookings are done online, so it’s important that you start working on your website and your online presence as soon as possible. Not only do you need to have a modern, responsive and secure hotel website, but you should also expand your presence to popular hotel booking sites such as Booking.com, TripAdvisor, and Trivago. And, be active on social media – engage with your followers on Facebook, Twitter, and Instagram to build a strong connection to your brand.
#3. Hire Staff:
If you’re running a small bed and breakfast style hotel then you may be able to manage on your own, but anything bigger and you’ll probably appreciate some help. There’s a lot of work that goes into running a successful hotel, so it’s worth employing people who can help with tasks such as cleaning, security, and food preparation at the very least. Look for staff members who are trustworthy, experienced, and professional.
#4. Go The Extra Mile:
Now that your hotel is set up, it’s important to make sure that you’re always doing something for your guests that sets you apart from the crowd and leaves visitors wanting to return again. Shop around to see where you can cut costs with essentials like hotel energy prices, so that you can use the money that you save on touching extras for guests, like welcome packages, fluffy robes and slippers, free Wi-Fi in all rooms, and other little extras that complete the experience and leave them feeling well looked after.
Now you’ve covered the basics of getting your hotel started, it’s time to get to business!