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13 Unexpected Reasons to Love Shopping at Target

13 Unexpected Reasons to Love Shopping at Target

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 13 Unexpected Reasons to Love Target  (Over Walmart) We all know you can get everything you need and more at both Target and Walmart, so how do you choose which store to shop? 

Big box stores like Target and Walmart make for a shopping experience that’s just a cut above any other basic trip to the grocery store. These retail stores stock both standard groceries and tons more, from electronics, to homewares, to clothes.

Shoppers who have experienced shopping at both stores will probably ask themselves at one point or another: is Target better than Walmart?

When it comes to the overall experience of shopping at either of these big box stores, one retail chain, to me, is superior: Target.

Target is my choice for errands and casual shopping alike, and that’s for a few reasons, ranging from store design to financing options offered. Still don’t know what’s so great about Target? Read on for my explanation.

Here are SK's top 13 list of reasons to shop Target and Walmart, although both are great for deals!


1. Visiting Target is Like a Fun Treasure Hunt

When you shop at Target, it’s almost like you’re handed a map to the world’s best treasure hunt. The only difference is that you find treasure along the path to finding what you were really searching for! When I go to Target, I always find something new and fun to take home with me or gift to a friend.

2. Target’s $1 Bin Starts Your Visit Right

Close to the entrance at almost every Target store is the famous—or infamous, depending on who you ask–$1 Bin. This area is always full of cute, seasonal items that are steeply discounted, with many items coming in at $1 to $5! If you've been to a Target lately you know about the section at the front with $1 bin items. Some are actually a bit more than a $ but most are under $5. Here you can find awesome craft items, trendy decor, kids toys, office supplies, small art pieces, planters and so much more! Way better quality than a traditional store and all with great design. 

Walmart has great prices but last I visited I didn't see a specific deal bin, the deals are spread around the store. 

3. Target Has Amazing House Brands…

Target stocks some name brand items from various categories, but they also offer a variety of house brands at different pricepoints! If you’re a savvy Target shopper, you’re likely familiar with the budget line of homewares, Room Essentials, or the newer luxurious linen line, Casaluna. All of Target’s house brands are thoughtfully designed for their customers, and they make shopping even more fun!

4. …And Awesome Brand Partnerships!

A big part of the Target experience is the excitement that comes with a Target Collab, but watch out they do sell out really fast! My current obsessions are the home decor lines including Opalhouse/Justina Blakeney Jugalow collection,  Magnolia Hearth & Hand and  Threshold with Studio McGee. So many awesome home and garden decor pieces to discover!  Aside from Target’s in-house partnerships with designers and influencers, they also do long-run or limited edition partnerships with popular brands, like Levi’s and Disney. These special lines of products are always highly sought after.

5. Target’s Design and Marketing are Colorful and Inclusive

This might seem like an odd reason to love Target but seriously the TV and print ads just make me smile and feel happy. Also I love that they have really embraced inclusivity and are supporting Black Entrepreneurs, Environmental issues,  LGBQ and more timely issues head-on. 

Target makes intentional, thoughtful strides when it comes to store design and customer experience. When you go to Target, you are walking into a store that has a beautiful design baked into it from start to finish, from the lighting to featured item displays to the width of the aisles. Their marketing is also a joy: bright, colorful, and inviting.

6. Target Circle Rewards

We all love a good rewards program and Target has really hit the bullseye with the Target Circle Rewards. You get points and discounts every time you  shop  online and in-store. All you need to do is link to your phone number or online account to get credit for each purchase. 

  • 1% earnings
  • Earn 1% 1 when you shop to redeem at Target later or continue saving 5% 2 with RedCard™.
  • Hundreds of deals
  • Get access to deals, plus offers just for you.
  • Happy Birthday gift,
  • Celebrate your big day with 5% off a shopping trip. 3
  • Community support
  • Help direct where Target gives in your community. 3

7. Target Makes Payment Easy

Target’s options for payment are among the best. They will always accept standard cash or card transactions, but they also offer an amazing store credit card, the Red Card, which offers 5% off on every transaction. You can also use Target’s buy now, pay later option: Affirm. This allows you to pay in four, even installments.

All frequent Target shoppers should really consider the Target Red Card, this one is not the same as Circle Rewards as the Red Card is a Debit or Credit Card. Check out this handy guide to see which one is right for you. 

Target offers some great incentives when you sign-up so if you are planning a big shopping trip or have some large items in mind like furniture this would be a good time to get the card and earn some cash back!

  • Save 5%*
  • Get More Every Day. In store & online. *Some restrictions apply. See below for RedCard benefits & program rules.
  • Get $40 off
  • a future qualifying purchase over $40 when approved for a credit or debit RedCard.

8. – Buy Now Pay Later with Affirm 

Not into getting another credit or debit card? Then Affirm is the option for you. Now allows you to pay for your entire cart in 4 easy installments, totally interest free with Affirm, Buy Now Pay Later. This is only available online.

How to Use Affirm on 

You can apply for and use Affirm on in 3 steps:

  1. Fill your cart
    When you’re ready to check out, choose Affirm as your payment method. As a final step in checkout, you’ll be directed to Affirm to complete your application for a loan in just a few steps. 
  2. Complete checkout
    Loan decisions are made in real time. If you’re approved, you’ll confirm your order on
  3. Pay over time
    Make monthly payments at or in the Affirm app. You’ll get email and text reminders. 

Buy Now Pay Later Target FAQ

Does Target accept any Buy Now Pay Later Financing apps? 

Yes! Target does accept Affirm Buy Now Pay Later. 

You can also use Zip (formerly Quadpay) at Target to buy in 4 installments over 6 weeks if you first go through the Zip app and choose Target. 

Does Target offer Afterpay?

Target does accept Afterpay in select categories. Find out more here

Target accepts Afterpay in Australia only. In the US you will have to use Affirm. 

Does Target offer Sezzle?

Yes, but you will have to first sign-up and activate a Sezzle Virtual Card. With the  Sezzle card you can make purchases at, in-store, and in the Target App.

Does Target accept HSA/FSA cards? 

Yes, you can use your HSA/FSA card for qualifying purchases in the Target HSA and FSA shop here

9. Order Pick-Up and Curbside Pick-up

In a time crunch and don't have time for the full Target treasure hunt experience? Try the new options for in-store order pick-up and curbside pick-up. You can also save on shipping costs! Simply order whatever you want, including groceries online and then choose in-store pick-up. Order with Drive Up in the Target app and they bring it out to your car for free.

10. Starbucks Inside

If you are a but first coffee kind of person, you will completely understand why having a Starbucks inside Target is so great! Grab your favorite beverage and then shop the entire store! For those big on both Target Circle rewards and Starbucks rewards, you can earn both with every visit. Earn Stars & redeem Rewards for free food and drinks when you make purchases at Starbucks Café in Target.†

11. Groceries 

Now that most Target stores  also have a grocery section you can save time by doing all your shopping in one store! They have a great selection of pantry staples and basics like milk, eggs, bread and also everything you need to throw an awesome get-together from wine to chips and treats.

12. City Target 

Those of you who live in a big city will understand what a big deal this is. Now Target has opened up smaller footprint stores stocked with bestsellers and everything you need for city living. Near most downtown office work areas a quick trip on your lunch break to a City Target will not only save you time but also save you spending weekends driving out to the suburbs or worrying about how all your packages will get delivered to your apartment. 

13. Gift Registry & Gift Cards 

Need a gift in a hurry for a birthday party  wedding, baby shower, housewarming or any other life event? Well Target has got you covered, they have an easy to use gift registry and also offer fun and playful physical gift cards that will actually get redeemed and appreciated by the gift recipient because everyone loves Target! 


In short, while Walmart does offer most of the items you’d ever need and does so at discounted prices, it lacks the fun and enjoyment that a trip to Target provides. Do yourself a favor the next time you run errands and visit the Target near you!

Walmart has many similar things but they do it the Walmart way which is also good but just not as fun as Target.

  • Walmart has everything I could ever need but shopping the
  • store just doesn't feel joyful or fun.
  • Deals everyday, I don't know of a specific deal bin or section of the store. 
  • Walmart also has a Credit Card offer with Capital One that gives 5% off your first purchase. 
  • Online shopping at is easy and they do offer both layaway and in-store pick-up options.
  • Food courts are getting bigger in Walmart stores which is good for days when you don't feel like cooking. 
  • Walmart also has some design collabs but they don't draw the attention or sell-out factor of Target's partnerships.
  • Walmart grocery section is huge and great for stocking up the pantry or hosting an event. 

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