Reebok recently launched their largest brand campaign in over over 15 years: Be More Human.
Did you see Reebok's Super Bowl Commercial: “Freak Show“? I found it more of a motivational video than a sales pitch, which actually makes it a good commercial (remember, I used to want to write television commercials)!
Reebok’s mission is to help every individual realize their full potential in the mental, physical and social aspects of their lives, by encouraging a fitness-focused life, and creating the products to perform in the toughest environments and activities.
Reebok even created a Human Score test designed to quantify your human-ness. I'm embarrassed to admit that I only scored a 68 on the test.
And while you're busy doing that, I'm feeling guilty about my lack of physical fitness, and I'm off to go jog a few miles on the treadmill.
Thanks Reebok.com for the inspiration.