After the big electronics sales and the holidays, many people find their wallets feeling a little light. Somehow, even though they knew exactly what they wanted to buy and those items were the cheapest they’d ever been, people managed to spend more than they initially planned to.
How is it that we spend all that money? Do online retailers hypnotize us into spending extra?
To make a long story short, they trick us.
There’s several cheeky tricks that online retailers use to force you to buy more of their goods, some of which you don’t need or even really want.
Constant promotional emails and banners around the web telling us of Big Blowout Sales and Everything Must Go are one of the biggest ways online stores get us to spend more money.
This tactic has two points of attack: to entice you to get you to their store and to make you shop for more great deals. Having saved a little money in the online sales, we’re always susceptible to buy more things; thinking we’ve saved a little money when actually we haven’t.
Imagine if there were a world where retailers gave you an extra gift just because you purchased something particular from them. How would you feel about that? Would you be willing to buy more?
Sometimes a free item is all it takes to seal the deal when it comes to a sale. Whether it’s something as simple as a keychain or as intricate as a free service plan on a brand new television, stores often utilize freebies to get you to buy their goods.
While it doesn’t necessarily make you buy things you wouldn’t want in the first place, it can make you purchase products from one particular store over another just because you get extra goodies. It’s an illusion of getting the best for your buck.
3. Limited Availability
Limited-Time offers and Exclusivity have long been a tool of the online marketer. The idea that a product is limited in quantity is yet another retail trick to panic people into purchasing goods immediately.
The place you’ll see this used often is in things like video games, collectibles, new products and even some e-books. The chances are that these products aren’t limited and that the supplier will supply as many of these products as there is a demand for.
4. Countdown Timers
This is often something you’ll see paired with the idea that a product is limited in quantity, but many stores will have some kind of dynamic timer that constantly ticks down. This timer’s purpose is to make you think that you only have, for example, five minutes to buy an item before it’s gone forever.
Like with the limited availability trick, the odds are that you can refresh the page and you’ll be able to see this item in stock again. The sense of urgency is something online retailers will readily exploit to make a few more sales.
5. Shopping Cart Reminders
One way online retailers get you to come back to their website is by reminding you that you still have items in your shopping cart that need to be purchased. Even if it turns out that you didn’t want those items, you’ll still visit the retailer’s online store to at least clear your shopping cart.
While you’re clearing that shopping cart, you’ll likely come across any of the other four tricks listed above. The sole purpose of you being forced to come back to the online retailer is that they can have another chance at making you buy their products.
Knowledge is power, and keeping your wallet full of cash is no exception when it comes to avoiding some of these sneakier retail traps. The best way to avoid them is to be aware of what retailers are actively trying to do to you at all times, – which is to say that they’re trying to siphon your hard-earned cash from your wallet or purse.
This article was supplied by www.datadial.net.